"Runchong covers everything from staple food to breeding-season nutrition — the difference in our puppies after weaning is visible at a glance."

Stable supply for 18 months; puppy survival rate up by 6 percentage points.

"The product-selection advice is highly professional — our private-label line broke into the top 10 best-sellers within three months of launch."

All 12 stores now carry the Runchong private-label line, with 200+ restock orders per month.

"The supplies hold up to real use, and the long-term donation programme lets us promise every animal a future."

Three consecutive years of targeted donations of food and winter supplies, benefiting 1,200+ stray animals in total.